Apple’s trademark application smells off videogame ambitions

Apple has existed as a niche computer brand for a long time, while tasting amazing amounts of success with its forays into the MP3 player and cellphone markets. Now it might just be nurturing ambitions of expanding into other areas like video gaming. Trademork has unearthed a trademark extension request asking for the extension of Apple’s trademark into game devices.

The trademark extension request was filed with the US Patent and Trademark office on Feb 5, 2008. This application will secure Apple’s trademark from being illegally used in the videogaming market. The company has formally requested for its trademark to cover, “Toys, games and playthings, namely, hand-held units for playing electronic games; hand-held units for playing video games; stand alone video game machines; electronic games other than those adapted for use with television receivers only; LCD game machines; electronic educational game machines; toys, namely battery-powered computer games.”

Apple has desisted from commenting on the issue in keeping with its policies regarding future plans. It is hard to tell at this point whether Apple will eventually launch full fledged game devices (home consoles or handhelds) or not. It might also look to launch future iPod and iPhone versions enriched with gaming capabilities.

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