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Crytek to abandon PC exclusivity

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A screenshot from Crysis
There are three things that make or break any company. The first thing is the product(s) that it can offer. The next thing is the public’s reaction to the product(s). Based on the reaction of the public the next important thing is the margin between legal and illegal receiving of the product(s).

The game studio Crytek has a product that people apparently want in Crysis which also has one of the most advanced graphics engines. However, much like other companies that put out big-name, PC-only releases, it has learned from the problem of piracy. This is because Crysis seems to be pirated more often than it is legally purchased.

While the company admits that it started off planning to make all its games PC-only, Crytek’s President, Cevat Yerli, told PC Play the company is rethinking the PC exclusivity mindset.

While Yerli downplayed the potential for porting Crysis to consoles, that does not exclude the possibility of the company teaming up with another developer for console releases.

If Crytek does leave PC exclusivity behind, they will join the ranks of other companies that were once in the very same position. An example of the companies is id Software, developers of the Doom series, which had games that sold better after releasing games to multiple platforms. The effect would probably be the same for Crytek in the long run since it would give games would be more exposure.

Porting Crysis to consoles, which may take quite a bit of work, would be a smart thing to do. Besides increased exposure, pirating console games is a bit more difficult. This is because a console normally has to be modded to be able to play a pirated copy of a game, which voids the console’s warranty. With the possibility of something going wrong after modifying a console, it might be less expensive to legally buy the game. It would be a wiser choice to not mod the console and just buy the game.

Read [GameDaily] Also Read [PC Play] Also Read [Gamertell]

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2 Comments

  1. The way I see it, PC exclusivity is a very poor choice of marketing. Same thing with certain platform exclusivity. Games need to be marketed to people with systems of all kinds if the producers want to maximize profits.

    Daniel Contoro
  2. Any form of exclusivity is a risky business move. However PC exclusivity isn't just the riskiest move, it's the worst move. As I implied in the story, PC gaming just lends itself to piracy, even with the CD keys. More often than not CD keys only allow certain aspects of the game to work on no more than one computer at a time, which is usually the online component to a game. If the player's willing to just stick to single player gaming they aren't going to care if the online portion of a pirated game doesn't work.

    Jonathan Gronli