EA Sports Active announced, wants to be a Wii Fit killer

Wii Fit has officially started a trend. Coming off of the mammoth sales of Nintendo’s fitness game (and a little gem called Jillian Michaels Fitness Ultimatum) is EA’s announcement that it’s developing a fitness title called EA Sports Active. The game will reportedly offer players a real workout – as it was developed in collaboration with Oprah approved exercise physiologist Bob Greene, and focuses on simple, effective exercise techniques. It’s set to launch worldwide (exclusively on Wii, duh) next spring.

It’s aimed squarely at women (of course, the target weight-loss demographic), and is slated to kick off a new line of AE products intended to promote fitness and performance. I approve heartily.

Of course, we need the quote from Peter Moore to seal the deal:

“EA SPORTS Active costs less than a gym membership, it provides a variety of exercises unlike a one dimensional in-home fitness contraption, and it delivers an interactive experience that you don’t get from a DVD – this is a true fitness revolution and a space in which we intend to be leaders.”

As a gamer and a total fitness freak, I’m actually excited. If this game actually gives a good workout (Wii Fit was lacking, seriously), I’m so in.

Read [Forbes]