In an interview with GamePro, Sony’s Hardware Marketing Director, John Koller, was asked the question a lot of Playstation 3 owners have been asking since Microsoft launched the “New Xbox Experience:” Will Sony be bringing Netflix to their console as well?
The answer wasn’t exactly what those PS3 owners wanted to hear:
We’ve concentrated most of our efforts on our download service, both rentals and downloads of movies and TV shows. Our efforts will continue to be there, because our customers want to own the content.
In the interview, Koller downplayed Netflix’s impact on the Xbox 360 by saying:
I was in a focus group in New York recently, and the topic of Netflix came up with a group of Xbox 360 owners. [Most of] those people weren’t aware of the Netflix agreement. Those that knew wanted to know the difference between Netflix streaming on the PC versus the Xbox 360. They discovered that it’s obviously the same, and those people wanted to know what the “specialness” of that would be. The moderator mentioned that you could watch [the Netflix streams] in your living room. But many of the participants said, “but I could watch that on my laptop, too.”
I guess I might be in the minority of people who wanted Netflix streaming to my console, so I could do away with hooking up my laptop every time I wanted to watch a movie or catch up on a show. Not to argue Mr. Koller’s point, but it all comes down to convenience to me.
What about you? Would you rather “own” the content than stream it? Does it make no difference so long as you get to watch something?