Eat some chicken, win Afro Samurai gear

The anime turned videogame Afro Samurai has been released today (January 27, 2009) across North America. It brings a unique blend of animation and music to the hack and slash gameplay formula. Incidentally it’ll also be getting some tasty promotions from the fast food restaurant Church’s Chicken. In preparation for the games release NAMCO BANDAI has teamed up with Church’s Chicken to create another round of “advergaming” for its games. Soul Caliber IV was also subjected to a cross promotion campaign with Church’s that showed signs of success.

The promotion includes radio and television ads in addition to merchandise in the restaurant itself. Today (January 26, 2009) marks the first day for contestants to enter a sweepstakes with the chance of winning $7,500, an Afro Samurai iPod, the game itself or a PS3 or Xbox 360 console. After Church’s has finished its tour of the gaming world it will set its sights on using text messaging to bring in more of its target demographic.

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