Atari to release Project Runway game for Wii

Atari announced late last week (October 9, 2009) that it is planning to release a series of games based on the Weinstein Company’s reality series, Project Runway.

According to the corporate press release – which first mentioned a series of games and then went on to describe a singular game – gamers will play as an aspiring fashion designer who will have to complete challenges similar to those on the TV series. The yet-to-be-named game will induce voices from the series and utilize the Wii Balance Board accessory so that players can “become the model and strut their creations down the runway.”

Promised features include an interactive garment studio, a fashion career mode, hair and make-up studios, a Wii Balance Board-compatible catwalk and a fashion photographer mode.

The weekly TV series, currently airing on Lifetime (formerly on Bravo) and hosted by super model-producer Heidi Klum and fashion consultant Tim Gunn, features a group of fashion designers who create various outfits under strained circumstances. One winner is selected at the end of the progressive elimination series based on a competitive three- or four-person fashion show and is typically awarded money, a photo spread in a magazine, opportunity to sell their collection and prizes from the sponsors (often a car).

The game(s) will be developed by Tornado Studios and is expected to be available Spring 2010.

Read [Associated Press]