Microsoft really wants you to use Bing. Bing is Microsoft’s search engine that hopes to pull you away from Google’s death grip. Microsoft knows it’s incredibly difficult to convince people to use Bing in place of Google. After all, Google has done something no other search engine has ever done – become a verb. Whenever someone wants to know something, they Google it. We don’t Yahoo it or Jeeve’s it. Microsoft tried to duplicate Google’s success with its Bing It campaign, but it didn’t quite work out as well as Microsoft might have hoped. Now Microsoft has a plan to bring more users to Bing. It has introduced a program called Bing Rewards that gives users credits in exchange for searches and performing Microsoft suggested actions. All you have to do is download the Bing Bar.
You may be wondering what this has to do with games. One of the rewards you can earn through using Bing are Microsoft Points. In fact, you’ll get 250 credits just for signing up for Bing. It all sounds enticing, but there’s always a catch. First of all, if you use a Mac, forget about participating. Microsoft’s Bing Bar doesn’t like Macs. Secondly, you have to use Internet Explorer. If you’re like me, you don’t go anywhere near Internet Explorer. It’s slower, more crowded and more risky than the other popular browsers such as Google’s Chrome or Firefox.
But let’s say Bing Rewards are too tempting to pass up. Let’s assume you decide the prospect of getting free stuff is worth using an inferior browser. Bing Rewards are set up so that it will take a very long time to earn anything worthwhile. According to Search Engine Land, you will earn one Bing credit for every five searches until October 2. You are only allowed to earn up to eight credits per day. A DVD copy of the movie Up costs 3528 credits. It would take 441 days to earn enough credits to get this one particular DVD. Do you still think it’s worth it?