Last month, a disgruntled employee from BioWare Mythic slammed Star Wars: The Old Republic. Known as EA Louse, the employee said the company had spent $300 million on The Old Republic and that it “will be one of the greatest failures in the history of MMOs from EA.” Now Bigpoint CEO Heiko Hubertz says he doesn’t believe The Old Republic will ever turn a profit.
Hubertz was speaking at the London Games Conference when he questioned EA’s business strategy with The Old Republic. He doesn’t believe EA can make money on subscriptions alone if the company has spent over $100 million developing The Old Republic.
“With micro-transactions maybe I see the game having a chance but I don’t think that EA or BioWare will ever be profitable with this game,” Hubertz said.
Bigpoint is currently developing Battlestar Galactica Online.
There has been proven success with free-to-play models for MMOs. Lord of the Rings Online for example, doubled its revenue after it became free. Kate Paiz, the executive producer of Lord of the Rings Online revealed during GDC Online that more than half of the game’s players had purchased something from the in-game store.
EA is also following the free strategy when it releases Battlefield Play4Free in spring 2011.