Yesterday (December 14, 2010) we told you about The Humble Indie Bundle 2. The Humble Indie Bundle 2 is comprised of five indie games that will be on sale for the next six days. The Humble Indie Bundle 2 is unique in that is lets buyers choose what they want to pay for the bundle. They can also decide how to distribute their payment. The decision on whether to donate all the money to developers, charities or both is totally customizable. The bundle has proved to be a big success. In less than a day, the bundle has made over $400,000.
At the time of this writing, over 66,000 bundles have been purchased totaling in $471,456. The allure of The Humble Indie Bundle 2 not only comes from the price, but also from the games that are included. The bundle comes with popular games such as Braid and Machinarium. Other included games such as Cortex Command and Revenge of the Titans will continue to receive updates and improvements because they are still being developed.
The Humble Indie Bundle 2 has also created marketing opportunities for other companies. The Humble Bundle site lists the top ten contributers according to the amount of money they paid for the bundle. There are three website names listed as the top four contributors. Considering how many people will visit the Humble Bundle site over the course of the week, it may be work shelling out $1000 or more for promotion’s sake.