Consumers love to save money. Whenever we at Gamertell stumble across a sale that we think is good, we tell the public about it so that they won’t spend more than they have to. These sales tend to make publishers more money on games than it would have made otherwise. How many times have you seen a game that you wanted, but held off because you didn’t have the cash? Chances are when that game went on sale, you bought it then. This method works, but Gameloft’s CEO doesn’t think big publishers such as EA should hold big sales like it did during the holiday season.
Speaking to IGN, Gameloft CEO Michel Guillemot said EAs massive holiday sale makes things “harder on small companies.” In addition to that, Guillemot thinks that developers won’t put as much effort into their games because a big company like EA will overshadow them with a sale on $0.99 games.
“There is a high uncertainty for the future anytime somebody can steal the market at Christmas,” said Guillemot.
Guillemot’s statements are pretty hypocritical. Gameloft also had a sale around the holidays that discounted many of its games to $0.99 too. Gameloft also gave away a different game everyday from December 1 – 25. Somehow Gameloft doing this doesn’t make things hard on smaller companies, but EA’s sale does.
It sounds to me someone is upset because EA one-upped them during the biggest sales event of the year.