Today Activision released its financial results for the first quarter of 2011 which ended on March 31, 2011. Unsurprisingly, Activision has had another successful quarter. Activision made $1.4 billion in revenue in comparison to $1.3 million one year ago. Half of Activision’s revenue for this quarter came from digital content. Money brought in from digital content increased by $100 million. Call of Duty: Black Ops has a lot to do with that success.
Activision announced that players have logged over 1.2 billion hours in CoD: Black Ops online. That’s online multiplayer only people. The first DLC map pack for Black Ops called First Strike sold 20% higher than the Stimulus Package for Modern Warfare 2. People apparently loved playing Black Ops so much, the average time users spent playing it per day was 58 minutes. Activision boasts that those players spent more time playing Black Ops every day than spending time on Facebook. Then again, there are a lot more people on Facebook than there are Black Ops players, but that’s still a very impressive figure.
The earnings call is currently underway. We’ll be sure to update you if anything particularly juicy is mentioned. Hopefully there won’t be a flood of layoffs like last time.