Today GameStop announced an exclusive offer for its millions of customers. It is the only place where you can pre-order the upcoming CoD: Black Ops Annihilation DLC. The DLC is coming out on June 28 for $14.99 for Xbox 360. It will release on PS3 and PC a little later on.
What makes this announcement so strange is the fact that GameStop wants you to pre-order downloadable content. There are a few reasons why anyone would pre-order a game.
- Customers can be guaranteed a copy in case the store runs out
- Customers can get their games at midnight before anyone who didn’t pre-order
- Pre-orders come with bonus content
The funny thing is GameStop isn’t offering any bonus content for this DLC. You’re just pre-ordering a code for a download that will never run out.
It all sounds silly to me.
Via [Business Wire]