There has been a whole lot of executive musical chairs going on at EA. EA has announced it’s promoting former EA Sports President Peter Moore to chief operating officer.
Moore has been EA Sports’ president since 2007. Before that, he served as corporate vice president of Microsoft’s Interactive Entertainment division. Microsoft hired Moore to help Xbox 360 gain a foothold in the console wars.
He became the face of the Xbox 360 and its efforts. This is the role many gamers associate him with, due to his colorful antics at E3. Moore displayed tattoos of Halo 2 and Grand Theft Auto IV to promote those long awaited games at their respective announcements. Under his leadership at EA Sports, the publisher announced some controversial ideas such as the “online pass” and “season ticket.” The ticket is only just launching, so we don’t know its long term impact. The online pass, however, is well on its way to becoming the industry standard. While EA Sports was first to announce it, the feature is now appearing in everything from fighting games to RPGs.
Moore’s promotion was far from the only change. Frank Gilbeau, previously the president of EA Games, will become president of EA Labels. That includes EA Games, EA Sports, EA Play, and BioWare. Former executive vice president Barry Cottle will head up EA Interactive. That company is comprised of EA’s casual gaming division. It includes Playfish, Pogo, EA Mobile and will soon feature PopCap Games. CEO John Riccitiello said the changes reflect how EA will create and distribute its games in the future.