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Doritos announced a partnership with the Xbox 360 to hold the “Unlock Xbox” contest for fans to design the first ever consumer-created Xbox Live Arcade game.
Doritos fans can submit ideas from now until July 29, 2007. Five finalists will be selected to work with development teams to create builds of their ideas. The winner will be selected by popular vote in November 2007, with the winning title released as a free download Summer 2008.
Before this starts sounding like anything other than an elaborate advertising scheme, be aware – all game ideas have to be Doritos themed.
Doritos fans can submit ideas from now until July 29, 2007. Five finalists will be selected to work with development teams to create builds of their ideas. The winner will be selected by popular vote in November 2007, with the winning title released as a free download Summer 2008.
Before this starts sounding like anything other than an elaborate advertising scheme, be aware – all game ideas have to be Doritos themed.
Read [Joystiq] Site [Unlock Xbox]
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