Part of owning a lucrative license is unscrupulous types using the Internet to steal a few clicks from you. Riot Games’ League of Legends is taking down cybersquatters with a vengeance its champions can be proud of.
In May 2012, Riot won a case against a scam site promoting itself as offering player support for the popular MMO. It changed the legitimate web address (support.leagueoflegends.com) by adding a hyphen in place of the period.
The fake site immediately asked visitors to start downloading a file. The World Intellectual Property Organization decision notes that the defendant in this case was tricking users into downloading malware.
In July 2012, somebody just lacked subtlety. They trademarked leagueoflegendsporn.com. I don’t even want to know what the long term plan was for that site’s content. After a chat with Riot’s legal team, the two sides were able to reach an agreement without going to the WIPO.
Earlier in August 2012, Riot discovered a porn site that left a letter off leagueoflegends.com. Unsuspecting searchers who input that typo got directed to pictures of naked women. Thanks to the MOBA’s (multiplayer online battle arena) increasing popularity, Alexa now ranks it among the top 1,500 websites in the world. The North American Regional Championship for the game is August 30 through September 2, 2012, at Seattle’s PAX Prime.
Cybersquatters often make money from paid ads on their site. Thanks to typos by people looking for the real site, such as League of Legends’ home, the squatters get more clicks.