Beanie Babies 2.0 take on Webkinz

Ty, the company responsible for the Beanie Baby fad in the 1990s, is trying to steal 15 more minutes of fame. It has recently released new Beanie Baby 2.0 dolls and an accompanying online environment to compete with Ganz’s Webkinz dolls and game. Like Webkinz, each Beanie Baby 2.0 toy comes with a secret code which allows the owner to go online and play with the virtual pet in a virtual, flash-based world.