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Left Behind Games said it has received nearly 40,000 preorders for Christian titles
Preaching to the choir could prove beneficial to the bottom line of Christian-themed game developer and publisher Left Behind Games. The company announced in in a release that Christian stores have preordered 37,174 PC games in 503 locations.
Left Behind Games continuing Walmart partnership
Texas was the first state to be a test market for Left Behind games. In a filing with the Securities and Exchange Commission, Left Behind Games CEO Troy Lyndon said the company is moving forward with the Walmart partnership. Left Behind’s Christian-themed PC games will soon be available in “a limited number of Walmart stores covering a broad area of states,” whatever exactly that means.
Left Behind Games targeting Xbox 360, Wii after Walmart success
In its latest press materials, Left Behind Games vows to move past the PC and focus on the Xbox 360 and Wii for future development (although it doesn’t mention the PlayStation 3. Maybe there are just too many heathens playing that console).
The company has also entered an agreement with videogame representative firm SMP Communications to help get Christian-themed games into more retail outlets.
What Would Jesus Play: Walmart testing Christian games in Texas
Is the Christian market for games being underserved? Is there, in fact, a market for Christian games? Walmart and Left Behind Games will try to answer those questions with a test in 100 stores in the Houston and Dallas areas. These stores will stock back catalog PC games based on the best selling Left Behind book series.
Troy Lyndon, CEO of Left Behind business unit Inspired Media Entertainment, said in a recent press release that the company picked Texas because that state has the highest number of evangelical Protestants in the United States (it has more than 23,000 churches statewide)…















