What If: Game companies rebranded in the style of SyFy channel

The SciFi channel recently changed its name to SyFy and, so people know what the heck is going on with their favorite station, launched an expensive name awareness campaign. The reasons for the change include never being able to own the term Sci Fi, to eliminate confusing search results and generally clearer marketing of its programming.

What if game companies started to mess with their current names? Sure, most of them are specific names that don’t really get confused with other products (except maybe with some people in Japan). A few game brands – Sony’s Home, for example – need a name change for the very reasons described by Sci Fi, er, I meant SyFy. Others, including 10Tacle, Take-2 and id, have already made the leap.

Here are a few theoretical name changes game companies may – or probably may not – enjoy considering without having to do too much phonetic education.