Activision Blizzard discovers the Call of Duty money tree

Activision Blizzard is contemplating capitalizing on the popularity of the multiplayer modes in the Call of Duty series by further charging for the experience. The company sees the potential of making money outside of the retail space by bringing out more content to purchase digitally. Mike Griffith, the CEO of publishing for Activision Blizzard, noted one of the reasons behind CoD 4‘s low resale numbers is the additional content it offers. It also explains why CoD 4 is still selling strong at $59.99.

According to Griffith, the average Call of Duty 4 player has spent 5 days of their life playing online since buying the game…