Dante’s Inferno uses church sim game for publicity

Electronic Arts’ upcoming game, Dante’s Inferno, is using an unlikely ally in its latest publicity stunt. Instead of going with the Xbox or the PlayStation, they are using a Church’s game system. Well, sort of.

In a controversial move, the latest game trailer is “hidden” in a web page promoting a video game console called Mass: We Pray. This imaginary console comes with stools and cross shaped controllers that look like WiiMotes and supposedly simulates the experience of attending mass. When any of the links in the page are clicked, the page changes to the latest trailer for Dante’s Inferno.