Gamecock leading “E3 2007 Funeral and Wake of Originality”

At least one game company is re-embracing the rogue, indy – dare I say, ’80s Atari – spirit of videogames this year. If you watched any G4 coverage this week, you saw this company’s employees a few times, dressed as chickens and roosters, guzzling brews and even parading a few booth babes at its offsite pseudo-E3 gathering, E.I.E.I.O. (Expo for Interactive Entertainment Independent and Original) Fun Fest 2007, an event that happened to take place the same time as E3, featured videogames as well as a skateboard ramp and strippers.

The company is Gamecock and they make crazy games (Hail to the Chimp, Dungeon Hero and Mushroom Men) and are even having a funeral procession for E3 2007 on the last day of the expo (July 13, 2007). Sure, it’s a bit of a publicity stunt but, considering the companies and gamers that think this might be the end of E3…