engage expo
Study shows girls like to play, but don’t like to tell
Video games and their culture have, since its beginning, been mostly directed at men. Most video games are developed by teams composed mainly of men and explore subjects appealing mostly to men. This has turned men into the target audience for most of the titles and this cycle is perpetuated by profits which drive developers to focus on men.
Some of the recent titles with a more general appeal, like Guitar Hero, Rock Band or Wii Fit, have made video games more interesting for girls but even now the idea of a gamer girl isn’t very common. Or is it?















