entertainment merchants association
Highlights from today’s Schwarzenegger v. Entertainment Merchants Association hearing
Today is a huge day in the United States. There is an election going on that will determine which political party will be in control of many branches of government. The Supreme Court is also holding a hearing that will determine whether the States will be able to decide which videogames are too violent to be sold to minors. There is currently a 72 page transcript from the hearing available. We picked out some of the highlights that reflect both sides of the argument.
Retailers may use new technology to prevent disc theft
Retail stores have experimented with different methods to prevent the theft of games in the past. Some stores surround the disc case in a thick plastic prison cell, some have games locked in display cases and others keep the games behind the counter where only employees have access. All these methods have their advantages and more »
EMA proposes anti-theft solution for video games, DVDs
DVD and video game theft has always been a problem, especially for games since they are so expensive and a guaranteed resale.
The Entertainment Merchants Association (EMA) is sick of tired of this (as well as everyone else) and is proposing a new device to prevent theft. It’s called “benefit denial technology.” Games and DVDs will be shipped to stores in an inoperable state and, when the game is purchased, it becomes operable again. They also hope to do this for Blu-Ray.
The project is appropriately code-named “Project Lazarus.” The EMA hopes with this project to prevent theft from stores and factories because the game will basically be useless until it is…















