Gaia Online becomes new market for virtual resource

Gaia Online just announced the release of celebrity-inspired items for Gaia users. This week’s items now allow registrants the opportunity to dress up their avatars as Snoop Dogg or The Incredible Hulk with hairstyles, purple pants, green fists and more. This marks the first time fully licensed celebrity-branded virtual items have been sold in the virtual world.

In a partnership with virtual goods sales and distribution system Virtual Greats LLC, Gaia Online will allow users to collect or “snare” quality celebrity items each month to create…