Analysis: Bratz might be going broke

The past year hasn’t been too kind for the Bratz franchise. It was just last summer (2007) that Bratz made its debut on the big screen and was widely reviled by critics nationwide as one of the year’s worst films and failed to break $10 million dollars. Now, word comes that Ubisoft, the third-largest game publisher in the industry has won a $13 million payoff from MGA Entertainment, the makers of the popular Bratz line of toys.

The court battle had been fought over the sudden termination of the license that was moved over to THQ back in 2003. Before the breaking of the agreement, Ubisoft had been publishing Bratz games for the…