game industry price data
Study suggests game industry lowering prices to account for bad economy
With folks having fewer dollars in their pockets to spend overall, a report from Electronic Entertainment Design and Research (EEDAR) indicates there are more games coming out at lower prices. The research group suggests publishers may have to continue that trend, at least in the short term, as the economy gets hit harder.
According to analyst Jesse Divnich, from the EEDAR’s report:
“As the Xbox 360 and the PS3 hardware continue to decline in price, more non-traditional, casual, family, and price sensitive gamers (noting these demographics sometimes overlap) will likely adopt these systems, which will increase the demand for cheaper titles.”
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