Electronic Arts’ upcoming game, Dante’s Inferno, is using an unlikely ally in its latest publicity stunt. Instead of going with the Xbox or the PlayStation, they are using a Church’s game system. Well, sort of.

In a controversial move, the latest game trailer is “hidden” in a web page promoting a video game console called Mass: We Pray. This imaginary console comes with stools and cross shaped controllers that look like WiiMotes and supposedly simulates the experience of attending mass. When any of the links in the page are clicked, the page changes to the latest trailer for Dante’s Inferno.

From now until June 3, 2009, members of Gaia Online can enjoy the mother of all prom nights with their friends during their second annual virtual prom event known as Promageddon.

“Gaians are always looking for cool and entertaining ways to hang out with their friends online and this year we wanted to put a whole new spin on prom,” said Scott Kinzie, VP, Creative and User Experience at Gaia Interactive. “The ultimate goal with events like Promageddon is to create a unique and accessible experience for our users that is unlike anything else they’ll see online.”