hot wheels
THQ and Mattel enter multi-year gaming agreement
THQ has signed another deal that spans several years. Following its multi-year agreement to develop and publish SpongeBob SquarePants games, THQ has announced it and Mattel have sealed a similar deal. THQ now has exclusive rights to develop and publish games that bear Mattel’s branding such as Barbie, Hot Wheels and Fisher-Price toys. These games will appear on consoles, social networks, handhelds and PC.
Atari 2600 inducted into the National Toy Hall of Fame
The National Toy Hall of Fame held a ceremony yesterday morning (November 8, 2007) to induct the Atari 2600 into its list of 38 elite toys. The other toys inducted at the ceremony, held at the Strong National Museum of Play in Rochester, NY, were the kite and Raggedy Andy (Raggedy Ann had been previously more »















