in-game ads
Obama ad in Burnout Paradise, mainstream media go coverage crazy (updated)
Ads in games are commonplace, and when these games have internet options, these ads can often change. So when Barack Obama ads started appearing in Burnout Paradise for the Xbox 360, it shouldn’t have been a huge surprise. And yet, people are treating it like it is. The image above, taken by Dragunov765 and now famous across the internet, clearly displays one of the Obama ads in game. The ad shows Obama’s face, informs players about early voting and provides his website’s address…
Massive Incorporated pushes more in-game ads
ReportOnBuisness detailed the business plans of Massive Incorporated last Saturday (August 4th, 2007) and it looks like there will be plenty more advertisements headed into our video games in upcoming years. The article by Matt Hartley cited this new facet of the advertisement industry as a potentially being “worth billions within five or six years.” more »
Online gaming sales expected to increase to $13 billion by 2012
With digital distribution becoming more popular for various media – with both companies and consumers – it’s no surprise that sales for online video game purchases are expected to increase during the next few years. DFC Intelligence, a marketing and research firm, released a report titled “Online Game Market Forecasts” that projects online video game more »















