Ads in games are commonplace, and when these games have internet options, these ads can often change. So when Barack Obama ads started appearing in Burnout Paradise for the Xbox 360, it shouldn’t have been a huge surprise. And yet, people are treating it like it is. The image above, taken by Dragunov765 and now famous across the internet, clearly displays one of the Obama ads in game. The ad shows Obama’s face, informs players about early voting and provides his website’s address…

A large chunk of future games might be free-to-play and depend solely on revenue from in-game advertisements and paid downloadable content. Ad-backed games stand to revolutionize the games industry and the revolution might have just commenced. In January 2008, EA announced an ad-backed online multiplayer game Battlefield Heroes and, now, id Software has heralded its own free ad-backed game, Quake Live.

Quake Live is essentially a free version of Quake Arena III that was released in 1999. id Software, the publisher of the popular Quake series of games, has entrusted…