Kobe Bryant made an appearance at the Sony press conference to demo 2K Sports’ NBA 2K12.

The latest installment in the 2K franchise will be implementing motion control with the Playstation Move. This will allow Move users to point at a given teammate and with the push of a button, allow them to pass, steal, rebound and defend against their opponents.

Los Angeles Lakers’ star and 2009 NBA Finals’ MVP Kobe Bryant is the cover boy for Take-Two’s NBA 2K10. In a recent interview with the Los Angeles Times, he makes a pretty effective pitchman as well.

Bryant told the LA Times this latest incarnation of digital basketball is so realistic it’s “like practicing without getting hurt.” The superstar comes from a family of gamers as he said his father, uncle, sister and six of his cousins all played the NES classic Double Dribble back in the day. That game had no NBA license and players with virtually no distinctive characteristics. These days, designers can make incredible replicas of our favorite athletes and Bryant’s game representation reflects his unique mannerisms. The virtual Bryant even juts his jaw out during crunch time the same way the real All-Star guard does.