Hasbro launches Littlest Pet Shop interactive pets

Ganz just had to go and start something with their Webkinz. First one company starts an online virtual pet/real life toy combo and then everybody else has to do it too. The latest group to jump on the bandwagon is Hasbro with an extension of their Littlest Pet Shop line. On November 14, 2007, Pileated Pictures announced it has teamed with Hasbro to create Littlest Pet Shop VIPs microsite at the Littlest Pet Shop website. The VIPs part stands for Virtual Interactive Pets. Littlest Pet Shop VIPs is a browser-based pet raising game.