Rockstar Games is well known for its ability to create a sense of time and place in its games. Whether it’s the cocaine-fueled ’80s fantasy Grand Theft Auto: Vice City or the gun-slinging Wild West of Red Dead Redemption, Rockstar makes you feel like you’re in that setting and hopes to repeat its performance with L.A. Noire , a game that will have you solving crimes in the lawless streets of 1947′s Los Angeles, The LA Times did a piece on just how deep into L.A. lore Rockstar and Team Bondi (co-developer of the game) got.

E3 2010 takes place at the Los Angeles Convention Center from June 15-17. Let me give you a rough idea of how large the show floor at the convention center is. The Los Angeles Convention Center has 720,000 square feet of exhibit hall space. That’s about the size of 13 football fields.

Los Angeles Lakers’ star and 2009 NBA Finals’ MVP Kobe Bryant is the cover boy for Take-Two’s NBA 2K10. In a recent interview with the Los Angeles Times, he makes a pretty effective pitchman as well.

Bryant told the LA Times this latest incarnation of digital basketball is so realistic it’s “like practicing without getting hurt.” The superstar comes from a family of gamers as he said his father, uncle, sister and six of his cousins all played the NES classic Double Dribble back in the day. That game had no NBA license and players with virtually no distinctive characteristics. These days, designers can make incredible replicas of our favorite athletes and Bryant’s game representation reflects his unique mannerisms. The virtual Bryant even juts his jaw out during crunch time the same way the real All-Star guard does.