EA, Massive Inc. agree to even more in-game ads

If there is a dollar to be made you can count on EA Games, the largest third-party developer and publisher in the world, will be first in line to take advantage of a new cash opportunity.

EA and Massive Inc, a subsidiary advertising company that is owned by Microsoft, have signed a two-year extension for all in-game advertising within EA games. This extension of the deal will continue to insure that EA remains a leading force for in-game advertisement for a number of its most popular games, including EA Sports’ Madden NFL, NBA Live, NASCAR Racing and NHL Hockey as well as a number of racing titles including the Need for Speed and Burnout franchises.

This is all-in effort for EA to ensure…