And I mean that literally.

After unpacking my groceries a few days ago, I went to prep a banana for consumption. I peeled off the stickers and noticed that there was a cute little monkey on the sticker instead of the usual “Chiquita” lady logo.

I checked the other bananas and there was one with a friggin’ MonkeyBall logo on it. Super MonkeyBall: Step & Roll for Wii to be precise).

Sure, the monkey makes sense but a Nintendo game tie-in? Where will the marketing end!? OK, so it’s sly, it’s subtle and it’s actually related (and for a healthy food item). Damn you, Sega (and Nintendo)…

Apple has finally decided to release an iPhone software development kit (SDK), allowing companies to create applications for the phone. The beta version of the SDK is already in developer’s hands and the full version is expected to be released June 2008.

After Apple made the SDK’s announcement at a press conference last week (March 6, 2008), Apple’s VP for iPhone Software, Scott Forstall, demonstrated a space game (Touch Fighter) developed in only two weeks (“and only 10,000 lines of code”), promising touch controls and tilt-sensitive steering.

Perhaps an effort to help the expensive hardware more attractive to a larger audience, game companies have already been…