ESRB warns that GTA IV isn’t for kids

Leave it to the Entertainment Software Rating Board (ESRB) to take the fun out of this year’s most anticipated game, Grand Theft Auto IV. Teaming with the National Institute on Media and the Family, the two forces are strongly advising parents to take special notice of the ESRB rating for the upcoming game before buying it for children under the age of 17.

Due to be released Tuesday April 29, 2008, GTA IV isn’t the first game to be targeted by watchdog groups. Upon the release of GTA III numerous media groups and even the United States Congress targeted GTA for its explicit violence and graphic nature, many calling for the game to be pulled from shelves. However, these comments only helped promote GTA’s sales.