Transformers gift card more than meets your wallet

If you thought the Xbox and Wii Target gift cards were cool around Christmas (2006), then you’ll really dig the new Transformers gift cards. Obviously a cooperative marketing effort, the gift card transforms to create Optimus Prime.

A small transformers logo in the card’s center (on the front) is a button that pops out Optimus’ head. The arms and legs can be manually pulled from the sides, extending a bit longer with hands that swivel sideways and feat that swivel out so he can stand. Once fully extended, he’ll stand about 5 1.2 in. tall which is pretty big considering it started at 2 3/8 in wide and 4 in. tall.

The funniest part of the packaging, it actually says, “Giftcard In Disguise” and points to the folded Optimus card.