Call of Duty: Modern Warfare 3 kept breaking industry records this Fall, selling 6.5 million units in 24 hours.

Despite Activision’s continued success with the franchise, EA COO Peter Moore, in an interview with Industry Gamers, pointed to BF3′s 5 million sold as evidence that the game is gaining ground. Moore said he felt the two games have both done a lot to grow the industry and that if BF3 hasn’t stolen market share, then it has added five million new first-person shooter fanatics.

He doesn’t address the possibility that at least some gamers purchased both high-profile games.

There has been a whole lot of executive musical chairs going on at EA. EA has announced it’s promoting former EA Sports President Peter Moore to chief operating officer. Moore has been EA Sports’ president since 2007. Before that, he served as corporate vice president of Microsoft’s Interactive Entertainment division. Microsoft hired Moore to help Xbox 360 gain a foothold in the console wars.

Popular sports gaming site PastaPadre has gotten hold of what it reports is the plan for an EA Sports subscription service. It would be separate from the online pass the company is now famous (or infamous) for pioneering.

The subscription plan, according to the document, could include things such as discounted content for games, full downloadable versions of some games and free transfer of DLC from one game to future games.

Are EA Sports marketing employees allowed to vote for the Madden NFL 12 cover? Because a few are probably uncomfortable at the thought of Michael Vick adorning the cover of the world’s most popular football game.

For the second straight year, EA Sports is allowing fans to vote for the cover athlete. Michael Vick has made the semifinals of the vote after his football rebirth in Philadelphia. A large number of football fans have forgiven Vick for his involvement in dog fighting but many animal activists haven’t.

Sponsors began jumping off the Tiger Woods bandwagon rapidly after news of his extramarital affairs broke. One that stuck by him emphatically was EA Sports, who uses Tiger as the face of its PGA Tour golf series. After a year in which sales dipped and Tiger still hasn’t found his golf game, EA appears to be reversing course.

Whenever Fox News starts talking about videogames, controversy usually follows. It has happened with Mass Effect, Medal of Honor and to a lesser extent, NBA Jam. Peter Moore, president of EA Sports went on Fox News to talk about NBA Jam’s inclusion of politicians such as President Obama and Sarah Palin.

EA Sports’ overhaul of its NBA basketball series is going about as well as the Los Angeles Clippers’ eternal rebuilding project.

Just days before its planned October 5, 2010, release, EA Sports President Peter Moore announced on his It’s In The Game blog that NBA Elite 11 will be delayed.

EA is confident that gamers would rather buy its games new than incur additional costs. For example, the price on a used game that is reasonably new is about $55 before tax. If you buy the online pass for $10, you’ll be paying slightly more than you would have originally. If you happen to receive the game as a gift or through some other means where you didn’t have to pay, the $10 would go towards funding additional content.

Casual games on Facebook, including Farmville and Mafia Wars, are an industry expected to make more than $2 billion by 2012, according to ThinkEquity LLC analyst Atul Bagga. Electronic Arts didn’t become one of the biggest companies in videogames by letting that kind of money get away. EA Sports President Peter Moore told Bloomberg Television that the company will bring a stripped down version of its popular Madden NFL series to Facebook.

The industry seems sharply divided on how much of an impact digital downloading will have on the future of game sales.

There has been speculation about whether the next Xbox or PlayStation will even feature any kind of disc drive. EA Sports President Peter Moore doesn’t think it’s time to put away the plastic cases and shrink wrapping just yet.

At the recent Berkeley Digital Media Conference, Moore gave his take:

“[The industry is] at least a decade away from saying goodbye to a physical disc. The more important question is what does the next generation of console look like?”