Open Plea: Sony, please drop the PS3′s price, the industry needs it

Contrary to what we were reporting this time a year or so ago, the game industry is not recession proof. Video games just took their biggest monthly sales drop in nearly a decade. Even GameStop, a company that has been able to do no wrong financially, is feeling it.

In an economy where folks are losing their houses, cars and 401Ks, there is no bigger albatross in the gaming industry than the PlayStation 3. Launching with a hefty $600 price tag, the PS3 has more in common with GMC’s Hummer vehicle than it does with the PS2. Both the gas-guzzling SUV and the overpriced game machine are symbols of an excess most of society can’t afford right now. Looking back, it’s easy to understand Sony’s thought process. Their last generation competitors – weren’t competitors. If it weren’t for the Halo series, the Xbox would have been the Nintendo GameCube. And the Nintendo GameCube was the Nintendo GameCube. I want to make more fun of Nintendo for its effort last gen. But since they re-released the GameCube with a fancy new motion controller and are now the biggest success story in gaming, it looks as if the joke is on the rest of us.