Halo 3 marketing blitz to be led by Burger King and 7-Eleven

The Halo 3 feeding frenzy has begun…literally. Microsoft announced today (August 9, 2007) that Burger King will be part of the all out marketing offensive for Halo 3 alongside other venerable brand names such as Pontiac, Mountain Dew, and 7-Eleven. Look for the Master Chief’s battle hardened visage to be staring at you from the sides of drink cups, french fry containers and bags of your favorite synthetically flavored corn chips. Get this — limited edition aluminum bottles of Mountain Dew featuring special designs by Bungie. 7-Eleven is even issuing special Halo 3 themed Slurpee cups. Can you say overkill?