Q2 profits cause GameStop to rethink in-store marketing strategy

With the rise of new game genres and more educated consumers purchasing games, videogame retailer GameStop took a step back to rethink its in-store marketing strategy to cater to the casual gamers and those consumers with limited budgets statewide.

“Honestly, we are having to retool the way we think of things in our stores in terms of merchandising, layout and also customer service because it is no longer only the hardcore gamer walking in who knows exactly what he wants,” said Daniel A. DeMatteo…