If you like driving a cab that involves no effort and is incredibly cute, then GabCab is your game.

Your goal in this addictive puzzler is to drive around the various towns, pick up people and bring them to where they want to go. Sounds simple enough but, as the game goes on, the difficulty goes up. Don’t take this game too lightly…

Reflexive Entertainment, known for casual games like Airport Mania, Sprouts and Music Catch, has just released Simplz: Zoo, it’s latest casual game. While many of Reflexive’s previous games focused fit into a single genre, Simplz: Zoo is a tad more experimental. It combines a match-3 puzzle game with a zoo running simulation, creating a more unusual game experience that doesn’t have players sitting and solving puzzles all day or only laboring over keeping a zoo. As a result, there’s more motivation to play for longer periods of time, if you’d like.

The game begins with the player inheriting a zoo from your grandpa. He always wanted to make it the best zoo in the world, but sadly never achieved that dream. So, he hopes to live vicariously through you, by giving you his zoo. Now, his dream has become your dream, as you seek to make your zoo number one.

The thing is, it’s a tad barren at the moment. There’s an information booth, a bulletin board, a service building, two fountains and only one animal, Leo the lion. No wonder the zoo never became number one while grandpa was running it…

Reflexive Entertainment, an independent game developer and the company responsible for the Reflexive Arcade — a casual game download portal located at (Reflexive.com), has been acquired by Amazon.com. Reflexive CEO Lars Brubaker made the announcement on his official company blog earlier this week (October 20, 2008).

Reflexive was originally founded in 1997 with the simple aim to “make great games.” Since then, it has released fifteen of its own independent titles in addition to distributing a slew of additional casual games via the Reflexive Arcade, which launched in 2003 alongside Crimsonland.

Brubaker explains in his blog that being acquired by Amazon will allow Reflexive to…

People who enjoy building homes in The Sims 2 may be interested in Reflexive Entertainment’s latest game, Build in Time. Build in Time is a sort of simulation/puzzle game scheduled to be released on PCs in June, 2008 and for Macs in July, 2008. In it, players guide a family business from 1950 to 2010 as they build homes. The decisions you make while building effect the story and future of the family.