suntory
Japan Import: True Dragon Quest fans drink Suntory’s Syrupy Slime
Square Enix and Suntory are joining forces again! The two companies have a habit of teaming up for specialty drinks based on Square Enix’s video games. As you may remember, there’ve been tons of Final Fantasy “potions,” with the most recent batch promoting and featuring Final Fantasy XIII characters on the cans. Now it’s being done for the Wii game Dragon Quest Monsters Battle Road Victory.
There are going to only be two potions released, with two containers. Each container looks like a slime sitting on a pedestal. Don’t worry – the drinks probably won’t be orange and blue. It looks like wrappers are giving the slimes their customary colors. The blue slime container holds Hoimi Cider and the orange Tropical Frizz. Both are designed to be healthy drinks, and not energy potions, and each will cost ¥284 (~$3). So far, no sites are taking preorders…
Important Importables: Video game drinks
Video game publishers often team up with other companies for promotions to highlight their newest games, a practice that’s seen throughout the world. However, games and drink partnerships are much more common in Japan. They’re also more diverse.
Game and drink promotions in North America most often amount to a soda company, like Mountain Dew, teaming up with a developer. In Japan, coffee, energy health drinks and soda companies all work with publishers to get specialized products out there.
This week, Important Importables is taking a look at some of the more notable Japanese video game and drink collaborations…
Square Enix unleashes good and evil Dissidia: Final Fantasy potions
Have you ever wondered if your beverage had an affinity towards good or evil? If you decide to drink one of Suntory’s Dissidia: Final Fantasy potions from Japan, created to promote Square Enix’s latest PSP game, you’ll know right away what side your drink’s on – Cosmos (good) or Chaos (bad). Cosmos potions have a clear yellow color, while Chaos are a clear black.
JBox is carrying the Dissidia potions right now. You can pay $4 and receive a single can of either the “grapefruit flavored” Cosmos potion or the “muscat flavored” Chaos potion. Has anyone ever heard of muscat before? Me either. You can also pay $32 and either get a complete set of Chaos or Cosmos cans. Each can has an illustration on it, so that’s probably the drink’s main draw. If you go with a single can, you can’t specify what character you want – you’ll just be sent a random can of the drink.
Especially interesting is the little “experiment” shown on Neocrisis, which clearly depicts both drinks. It poses the question what happens when an evil beverage and a good beverage combine…















