Los Angeles Lakers’ star and 2009 NBA Finals’ MVP Kobe Bryant is the cover boy for Take-Two’s NBA 2K10. In a recent interview with the Los Angeles Times, he makes a pretty effective pitchman as well.

Bryant told the LA Times this latest incarnation of digital basketball is so realistic it’s “like practicing without getting hurt.” The superstar comes from a family of gamers as he said his father, uncle, sister and six of his cousins all played the NES classic Double Dribble back in the day. That game had no NBA license and players with virtually no distinctive characteristics. These days, designers can make incredible replicas of our favorite athletes and Bryant’s game representation reflects his unique mannerisms. The virtual Bryant even juts his jaw out during crunch time the same way the real All-Star guard does.

With Take Two’s board rejecting EA’s takeover offer, EA has softened its stand, though only a bit. It had previously set April 11, 2008, as the deadline but has deferred it by a week and reset it to April 18, 2008. Despite the extension, it still is keen to close the deal before the April more »

The board of directors of Take-Two has once again dismissed EA’s offer and termed it “inadequate in multiple respects.” But it remains open to other possibilities like a merger with a third party or EA. It has advised the company’s shareholders not to offer their shares to EA.

The board has ruled out the possibility of any mergers before the release of GTA IV (April 29, 2008). However, before the game’s release, it is ready to…

Take-Two Interactive today (July 10, 2007) released the lineup of videogames on display at E3 2007 this week for its two 2K labels, 2K Games and 2K Sports.

The biggest 2K games are first-person shooter, Bioshock, and anew Sid Meier’s latest creation, Civilization: Revolution. As for 2K Sports, NHL and All-Pro Football get updates with 2K8 releases.

2K claims Bioshock is a “generticall enhanced” game that “lets players do things never before possible in the genre…