Radio Shack’s print ad for Black Friday was part of the stuffing in this year’s newspaper turkey. OK, so it’s a fat, prize-winning turkey for couponers and deal hunters.

I don’t care what marketers say, Radio Shack will never become The Shack in my book. No matter where you stand on the side of re-branding major retail outlets, your local Radio Shack may be carrying an assortment of DS Lites at a fraction of the cost. Normally priced at $130, the DS Lite is selling at Radio Shack stores (not online) for only $74.97.