Lexus ad tickled my inner 8-year-old, not my thinning wallet

You’re likely seen that Lexus TV commercial with the kid playing Centipede on his Atari 2600, remembering it as his best Christmas ever. Until he gets a Lexus, that is. (If you have not, click through and give it a looksie).

Sure, a car would be a pretty memorable gift but nothing will surpass this gamer’s best Christmas gift ever as the Atari 2600. Spending hours mastering Combat and Air Sea Battle with my younger sister, even beating my father at a marathon match up of Breakout a year later. This little system brought together the family like few other gifts ever could.

Certainly it was pricey for the time but, a car, well…