Sony’s CES 2011 press conference this evening (January 5, 2011) was long but packed with a main message: universal content delivery across all of its hardware products. In there is music, 3D video and, of course, more hardware (even thoguh Sir Howard said Sony wants sales to be more content and less hardware driven). Here’s a bullet point look at the highlights and key announcements from Sony’s press conference, hosted by Sir Howard Stringer, Chairman and Chief Executive Officer of Sony Corporation.

PS3 Firmware 3.30 has just been released by Sony, but at the moment the really cool new features aren’t accessible. The only changes you can really see are the ones to the SCEA Terms of Service/User Agreement/Privacy Policy and the PS3 Trophy System. The other two features, 3D stereoscopic gaming support and VAIO remote play, aren’t accessible yet.

With the arrival of Sony’s PS3 firmware 3.30 comes an update to the SCEA Terms of Service and User Agreement and Privacy Policy for the PlayStation Network. Of course, if you have a PlayStation account, you received an email at the account you registered with letting you know all this and asking you to review the changes. The new terms state that Sony can automatically update or upgrade your system without telling you or your permission, and that these new updates may change your system and its functions. Sounds like this is directed at people who are upset PS3s can’t run Linux anymore.

The Trophy System enhancements just make it easier to sort through the trophies you’ve earned so far. You can sort by game name and date, by when you earned your most recent trophies and by trophy information like name or grade. It also makes it easier to sort and compare trophies when looking at them and your friends’…

While there are undoubtedly a multitude of gamers who are proud of their Playstation 3 purchases, Sony business executives are not as confident, considering that their choice gaming console remains consistently behind the competition and possesses a negative stigma as a product with features that fail to justify its high cost.

Unfortunately, regardless of the current state of the Playstation, Sony business executives have more considerable issues to consider, if this report from the UK Times is any indication.

That publication’s report mentions that Sony is due for “sacred cow-slaying measures” which will…