Just in time for the NFL’s regular season as predicted, Time Warner and CBS have made nice, and regularly scheduled programming resumed at 6PM Eastern on Monday. Specific terms of the deal were not disclosed, but it doesn’t take a genius to figure out that three of the most populous cities in America + Football = Tens of Millions of dollars, and when you subtract a cable blackout that number quickly dwindles to near zero for both parties.
Via the press release:
Deal Includes Retransmission Consent for CBS Owned Stations and Carriage of Showtime, CBS Sports Network and Smithsonian Channel
Programming to Resume by 6 PM, ET Today
NEW YORK- September 2, 2013 – CBS Corporation (NYSE: CBS.A and CBS) and Time Warner Cable and Bright House Networks have reached an agreement for carriage of CBS owned stations on Time Warner Cable systems across the country, as well as Showtime Networks, CBS Sports Network and Smithsonian Channel, it was announced today by representatives for the companies. Programming on all networks will resume at 6:00 PM, ET today. Though specific terms of the deal are not being disclosed, the agreement includes retransmission consent, as well as Showtime Anytime and VOD, for CBS stations on Time Warner Cable systems in New York (WCBS and WLYW), Los Angeles (KCBS and KCAL) and Dallas (KTVT and KTXA.)
So in the end, we have no idea who won, we just know that everyone who doesn’t own stock in those two companies probably lost. And don’t forget that in just a few years when this contract expires, we could play the game all over again. Let’s also not forget that there is CBS parent company, Viacom, as well as NBC Universal and a bunch of other broadcast groups that are just as eager to strike more advantageous deals. There has to be a better way than these pissing matches to solve this kind of issue, but short of some kind of gladiatorial combat (on PPV of course!) I’m at a loss as to what it could be.