Pioneer televisions were a favorite among enthusiasts for years. First with their high-quality RPTV lines immortalized in Free Enterprise (the only movie where the characters go laserdisc shopping), and then with their award-winning Kuro line of plasma televisions, there were a lot of sad faces when the company exited the TV business and sold or licensed its patents and TV brands. Stemming from a long-term relationship in Hong Kong, European retailer Dixons has asked Pioneer to develop new high-end televisions, which for now will be sold exclusively in the Nordics and eventually in the UK.
Dixons Retail confirmed to ERT that it will launch Full HD 1080p LED TVs in three screen sizes — 40in, 46in and 55in. Features will include 3D, smart TV and extensive connectivity, including wireless, three HDMI inputs and three USB ports for importing multimedia content.
Yoshihiru Beppu, Business Planing Director of Pioneer Home Electronics, elaborated on the partnership:
“Our decision to work with Dixons Retail was a natural one, as we highly value their clear customer focus, market leading positions and innovative approach to retailing. With their highly respectful approach to the premium positioning of the Pioneer brand, alongside our loyal customer base, we believe this is a winning combination and we’re excited to watch these new products transport customers in to a world of fun, entertainment and interactivity.”
Sadly, for the time being at least, it sounds like there are no plans for the new Pioneer TVs to find their way into North American stores, but that doesn’t mean that Pioneer couldn’t look for other partners outside of Dixons’ reach in the future. So let me say “welcome back” to Pioneer, and as a long time fan of the company’s TVs, “Hope to see you again soon.”