Streaming media companies have realized in the last few years that they’re only as good as their licensed films and TV shows. So like Netflix with House of Cards, and Microsoft with Halo, Amazon has been creating shows that they hope people will like, and that equally as important, that they own. Today Amazon doubled down on their commitment by pledging to film all 2014 programming in stunning 4K. So what kinds of things will we be looking at in UHD?
Amazon Studios announced earlier this year that it will debut five new comedy and drama pilots in 2014. Customers will be invited to watch, provide feedback and help determine which of the pilots should be produced as series to air exclusively on Prime Instant Video and Amazon’s LOVEFiLM in the UK. This round of comedy and drama pilots from Amazon will include The After, from Emmy-nominee Chris Carter (The X-Files), Bosch, based on the best-selling Harry Bosch book series by Michael Connelly, Mozart in the Jungle, from Academy Award-nominee Roman Coppola (The Darjeeling Limited), Jason Schwartzman (Moonrise Kingdom, Rushmore) and Alex Timbers (Peter and the Starcatcher), The Rebels from Kevin Iwashina, Jeremy Garelick, Constance Schwartz, Matt Alvarez and Michael Strahan (former New York Giants football player and host of Live with Kelly and Michael), and Transparent from Emmy-nominee Jill Soloway (Six Feet Under). The shows that are then selected to move into full series, along with additional pilots filmed in 2014, will all be filmed in 4K.
If you’ve picked up a 4K TV, like the ones from Seiki, Sony, Samsung, Sharp, or Panasonic, then you know that there is scant but gorgeous content to view on them at the moment. Sony’s 4K box (which come preloaded with a handful of 4K films) is locked to their 4K TVs, and PlayStation 4 and Xbox One, while capable of displaying 4K video, have yet to enable the feature. It’s pretty obvious that Amazon thinks that there will be plenty of decks capable of displaying their sparkling new shows by the time they hit your Watchlist, so keep an eye on Amazon’s new 4K landing pad for more details.